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The Idea Is the Easy Part: Myths and Realities of the Startup World"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." Chris Barton, Founder of Shazam, three time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story driven
"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." --Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story-driven compendium of practical and accessible advice for navigating the risky entrepreneurial journey. Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on business experience. Today's renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation--and the funding you'll easily acquire--are all you need for success. The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions. Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship--its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process. The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.Shipping Notes
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4.1 ★★★★★
Based on 239 reviews
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Product Reviews
★★★★★ 4
Good Relief, But a Little Pricey
I don’t usually write reviews, but I felt like this cream deserved one. I’ve tried so many products for dry, itchy eczema patches, and most either felt greasy, burned when applied, or just didn’t do much. Puriya has been such a refreshing change. The texture is smooth, it absorbs quickly without leaving that sticky feeling, and within a couple of days my skin felt calmer and the redness started to fade.
What I really like is how versatile it is. I’ve used it on flare-ups, random dry spots, and even my hands when they get irritated in the summer. It feels gentle but still effective, and I don’t need to use a ton for it to work.
The only reason I didn’t give it 5 stars is the price. It’s a little on the higher side for the amount you get. I also find myself reapplying a bit more often than I’d like. But overall, it’s one of the better creams I’ve tried, and I’ll definitely keep using it.
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Reviewed in the United States on September 13, 2025
★★★★★ 1
Not good for eczema
This cream shouldn't be described as an eczema cream. Eczema is usually colonized by s. aureus bacteria, and you need a powerful anti-bacterial substance in your skin cream in order to combat it. Neem oil or manuka honey both have strong anti-bacterial effects, and I recommend getting a cream with one of those ingredients if you have eczema. This Puriya cream is helpful for moisturizing dry skin to prevent eczema. However, it won't help to stop eczema once you've got it. That said, customer service was very helpful and gave me a refund for the product after I complained.
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Reviewed in the United States on May 1, 2026
★★★★★ 3
Mid
Very nice and moisturizing on the skin but didn't do much repairing. Overly expensive for nothing.
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Reviewed in the United States on December 29, 2025
★★★★★ 5
Better than any dermatologist eczema prescription
This cream is amazing!! It definitely better than anything a dermatologist could prescribe! I highly recommend this!
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Reviewed in the United States on May 16, 2026
★★★★★ 5
Calm Cream for Redness
This naturally plant based eczema cream is really calming on my skin, and it feels lovely with no irritation from using it. The texture color was kinda new to me due to the color of how it looked when I opened it (you really can't tell it's cream),but It didn't bother me anymore after I started applying it on my skin and started smelling the loving aroma it had to it. It resembled that of a calming Shea Cocoa butter mixed with a hint of fresh oats. unfortunately it didn't last long though(1-2 minutes after applying).
Since using this cream my skin has been fully moisturized and calmed with no itching. Now though my skin gets irritated occasionally due to changing weather, I can't fully say it helps clear up my flare-ups entirely. What I can say is that for me since applying this on my red spot areas, it has kept the itch at bay considerably and made the skin smooth to boot. So I will continue using this cream and hopefully through time it will fully clear up.
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Reviewed in the United States on September 18, 2025