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Description
American Trademark DesignsThis collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples. Reprinted in black and white, the marks appear here in their
This collection of 732 American trademarks and symbols is widely representative of major past and current trends in American trademark design. The marks are arranged in categories that include entertainment, education, real estate, insurance, food and beverage, retailing, transportation, utilities, heavy industry, and others, and are chosen from local and internationally known examples.Reprinted in black-and-white, the marks appear here in their standard form on signs, letterheads, book bindings, T-shirts, sugar bags, household appliances, bank checks, drinking cups, coasters, screened commercials and printed ads, ashtrays, clothing labels, shopping bags, awnings, and so on. For several current trademarks, earlier versions are also illustrated and dated, tracing trademark genealogies of possible interest both as history and design. Captions identify the trademarks, giving year of design, and, when known, the name of the designer. The editor in her introduction describes the development of American trademarks from Ralston Purina's homespun "checkerboard square" to the Cities Service corporate "triangle." Notes on the specialized uses and requirements of various kinds of marks introduce each section.
This is a remarkable sourcebook for graphic artists, students, and commercial designers. Social psychologists, market researchers, and others interested in group behavior may find it the starting point of ideas and experiments. This book also has a curious fascination as browsing, illustrating at a glance how familiar, memorable, and widespread trademarks seem to be.
Binding Type: Paperback
Publisher: Dover Publications
Published: 06/01/1976
ISBN: 9780486232591
Pages: 176
Weight: 1.11lbs
Size: 10.97h x 8.38w x 0.46d
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4.7 ★★★★★
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Product Reviews
★★★★★ 5
Great to exercise the dogs!
Style: Sport, Size: Large
Great to throw 3” KONG Ball (RED) with hole thru it! The thrower is the best to exercise dogs with retrieving balls!
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Reviewed in the United States on May 6, 2026
★★★★★ 5
Great quality and folding it in half is a plus. Fits under a seat in car/truck.
Purchased another, as we need one in each car. This is a great ball thrower, especially as it folds in a half. Makes it easy to store under a car/truck seat. Haven’t had any problem with it, great quality!
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Reviewed in the United States on May 4, 2026
★★★★★ 5
Fantastic throwing aid!
Very well made, great quality and doesn't feel cheap at all. It's thick, not flimsy or fragile so you can really swing it to launch a ball. Saves my body that I don't have to bend over to pick up the ball anymore, and saves my shoulder that I don't have to hurl the ball anymore. Another bonus is you don't have to touch a slobbered, soggy ball, or a ball covered in dirt.
The foldable design is fantastic because I walk everywhere with my dog and don't want to carry around a long stick that's awkward to hold. This folds down small enough that I can securely put it in the back pocket of my jeans without worrying about it falling out. The thing I love most about it is there's a elastic loop at the end so when you fold it you can latch it securely. This small detail is outstanding because I can also hang it on the strap of my sling bag and with the loop secured it will not slip off the strap.
This product is so well made and thought out overall.
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Reviewed in the United States on February 14, 2024
★★★★★ 5
Excellent toy for play
My dog would play all day if I threw the ball to him. He loves this even though he's 12. The scooped end allows you to pick up the ball without touching it. After a few runs it's covered in dog slobber. So that's a major plus for me! Also, some health issues affect my walking and bending at times. This helps with the bending. This is a great game to play with your favorite friend!
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Reviewed in the United States on May 5, 2026
★★★★★ 5
Your high-energy dog will love it!
Why did I wait so long to get one of these?!? I am the stereotypical throws-like-a-girl person, and my dog really needs to have an option that forces her to run far and fast. This is it. I can get that ball half a soccer field away at a minimum if I want. The ball is super bouncy, which adds an element of fun to her attempts to tame it and bring it back. Super worth the money (which wasn't much!).
I've never had one of these before, so can't compare to the non-folding version. This one is easy to carry and fits in a drawer for storrage. No way you can fit it in a pocket, especially if you have a phone in one and dog treats in the other.
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Reviewed in the United States on April 14, 2026
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