SKU: 74478539009

Innovation the NASA Way: Harnessing the Power of Your Organization for Breakthrough Success

Sale price$33.66 Regular price$37.40
Save 10%

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 13 - Jul 18

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Innovation the NASA Way: Harnessing the Power of Your Organization for Breakthrough SuccessLaunch your business to new heights with out of this world innovation For over half a century, NASA has delivered a continuous stream of innovative accomplishments that have inspired the world. Neil Armstrong walking on the moon, the space shuttle pioneering reusable space planes, Mars rovers exploring the red planet the list goes on. We read the stories and watch the footage, and as impossible as these achievements seem, NASA makes them look easy.

Launch your business to new heights with out-of-this world innovation

For over half a century, NASA has delivered a continuous stream of innovative accomplishments that have inspired the world. Neil Armstrong walking on the moon, the space shuttle pioneering reusable space planes, Mars rovers exploring the red planet--the list goes on. We read the stories and watch the footage, and as impossible as these achievements seem, NASA makes them look easy.

The most innovative organization in history, NASA holds an otherworldly mystique for those of us who look on in awe. But behind every one of NASA's amazing innovations lie carefully managed operations, just like any other organization.

Innovation the NASA Way provides practical, proven lessons that will help you envision the future of your organization with clarity, meet every challenge with tenacity, and manage innovation with groundbreaking creativity.

NASA insider Rod Pyle has used the agency's unique methods for driving innovation to train leaders from eBay, the Federal Reserve, Michelin tires, Conoco/Phillips, and many other Fortune 100 and 500 companies. now, for the first time, NASA's cutting-edge strategies for nurturing and fostering innovation are revealed.

Innovation the NASA Way takes you on a tour through the programs that pushed the envelope on the agency's leadership and managerial capacity. It describes the seemingly impossible tasks NASA personnel faced, explains how each challenge was met with forward-looking management methods, and describes the extraordinary innovations that resulted.

Learn how NASA built the Lunar Module, the first true spaceship; created the Saturn V's F-1 rocket motor, the most powerful ever built; and how it creates partnerships with the new players in space-private entrepreneurs. These are just a few of the projects covered in the book.

Space exploration may be NASA's mission, but its innovative leadership practices are founded on solid, down-to-earth methods anyone can apply, anywhere.

PRAISE FOR INNOVATION THE NASA WAY

"Pyle insightfully and skillfully draws out the methods and strategies naSa has employed to achieve its lofty goals. It innovates so far outside the box that the box disappears. Pyle suggests its touchstones are boldness, daring, and passion, and he suggests you can bring those traits into your business." -- DON CAMBOU, executive Producer of History Channel's Modern Marvels

"Pyle highlights NASA's key innovation lessons and leaves you with amazing stories you'll want to remember and use in your organization." -- STEVEN FENTRESS, Planetarium Director at Rochester Museum & Science Center

"From building rocket engines to exploring Mars and beyond, Rod Pyle has written a very readable and eminently practical volume that documents the challenges, solutions, and lessons learned from NASA's storied history. To read it is to be inspired to recreate in today's challenging world NASA's daring, boldness and passion." -- STEVEN J. DICK, Former NASA Chief historian

"Fuel your inspiration with this fascinating book explaining the key lessons of NASA's innovation and exploration of space. Pyle's meaingful insights will improve your business." -- LUKAS VIGLIETTI, President, Swissapollo, Swiss Space Association



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 04/15/2014
ISBN: 9780071829137
Pages: 278
Weight: 1.10lbs
Size: 9.10h x 6.00w x 1.20d

Review Citations: Library Journal 05/01/2014 pg. 86
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 74478539009

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.8 ★★★★★
Based on 1055 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
J
Verified Purchase
Jason Bolton
Whiting, US
★★★★★ 5
Great book
Format: Paperback
Great book! It is helpful as I work towards my Masters of Science in Applied Artificial Intelligence
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 20, 2025
J
Verified Purchase
James Gianoglio
Lowell, US
★★★★★ 5
Comprehensive Guide with Practical Insights
Format: Paperback
This is a solid book for understanding the art and science of working with LLMs and other generative AI models. I always struggled with getting the output I was looking for, and wasn't sure how best to "ask" the models for what I wanted. This book did a great job of laying out the strategies and practical guidance to craft the prompts. There were a lot of tips and tricks, but the overall understanding and framework around prompt engineering has been super useful.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 25, 2024
M
Verified Purchase
Matt B
West Palm Beach, US
★★★★★ 5
A must read!
Format: Paperback
Hands down, the best book on prompt engineering and implementing LLMs. Really enjoyed Michael and James deep dive. Whether you're technical or not, this book is foundational to a deeper understanding in how to properly explore and implement LLMs.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 25, 2024
S
Verified Purchase
SR
Lowell, US
★★★★★ 4
Helpful for GPT/LangChain framework
Format: Paperback
I applaud the authors for putting forth a comprehensive introduction in a rapidly evolving space. I absorbed a lot, helpful as I was developing a prototype — using open source methods. And that’s where I was disappointed. The LLM and examples are highly adapted to OpenAI’s GPT-x and the bulky LangChain framework, something not obvious until you dig in to the book. Sure, this may be where newbie demand was when the authors began writing. But as the open source models and OpenAI alternatives gain speed (e.g. Llama 3.1, Groq, etc.) this book may quickly need an updated and expanded version to stay relevant.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 7, 2024
K
Verified Purchase
K. Wain
Los Angeles, US
★★★★★ 3
Good concepts, but uneven depth
Format: Paperback
Some helpful prompt frameworks, but parts felt repetitive and a few sections stayed too high-level for advanced users. Beginners will likely benefit more than experienced practitioners. If you’re new to prompt engineering it’s a decent starting point; if you’re already building structured prompts daily, it may feel light.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 17, 2026

recommand products