SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Ann
Cuba, US
★★★★★ 5
Excellent Read with Awesome Declarations and Decrees
Format: Paperback
This is a really good book. I heard about the author on ElijahStreams. She is not only a good author and know what she is talking about, she is also a good preacher/teacher. I recommend this book. Use the decrees and declare them OUT LOUD!
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Reviewed in the United States on December 13, 2025
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kimberly williams
Port Orchard, US
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Very good
Format: Audiobook
Great book I recommend
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Reviewed in the United States on January 30, 2026
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Kelly
Boise, US
★★★★★ 5
Instruction manual
Format: Paperback
Great read!!
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Reviewed in the United States on January 27, 2026
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sarah rasras
Dallas, US
★★★★★ 5
How to take back what the thief has stolen
Format: Paperback
I took a long time to read this book so I could soak in and apply the principles laid out from God's Word. We have all been stolen from in some way or another, whether it has been failed relationships, finances, health, or even what we feel is our calling or destiny. The good news is that we can stand on God's Word and take back what the thief has stolen. I am still applying what I have learned to have faith that God will restore the years that the locusts have eaten
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Reviewed in the United States on July 13, 2025
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San Leandro, US
★★★★★ 5
Hardcopy
Format: Paperback
I love this book. I purchase the audiobook, I wish I had purchased the hardcopy instead. It has so much information that you must read and re-read each chapter in order to gleam all the knowledge it provides.
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Reviewed in the United States on February 16, 2026

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