Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)
SKU: 11607557605

Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)

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Laws of UX: Using Psychology to Design Better Products & Services, Second Edition (Full Colour Edition)An understanding of psychology specifically the psychology behind how users behave and interact with digital interfaces is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them. This practical guide explains how you can apply key principles of psychology to build

An understanding of psychology-specifically the psychology behind how users behave and interact with digital interfaces-is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design instead of working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles of psychology to build products and experiences that are more human-centered and intuitive. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build interfaces that adapt to how users perceive and process digital interfaces.

You'll learn:

  • How aesthetically pleasing design creates positive responses
  • The principles of psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • Predictive models including Fitts's law, Jakob's law, and Hick's law
  • Ethical implications of using psychology in design
  • A practical framework for applying principles of psychology in your design process

This updated edition includes an even deeper connection to the underlying psychological concepts that govern the principles explored in the book, along with accompanying UX methods and techniques. Examples have been updated to ensure the deconstructed apps and experiences remain familiar and relevant.

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SKU: 11607557605

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Julie Weiss
Chelsea, US
★★★★★ 5
I Loved this book!!
Format: Hardcover
This was an excellent book. I used it for a Career Counseling course in Graduate School. I will use this book throughout the rest of my schooling. I will be able to use it as a study guide for my CPCE and NCE exam, as well as use it as a reference in my career as a school counselor. They have many useful appendices in the back of the book.
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Reviewed in the United States on November 18, 2017
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Nikki Drew
Lake Worth, US
★★★★★ 5
GREAT!
Format: Hardcover
I think this book did a great job of explaining the different models and theories of counseling psychology. It went in depth on many of the concepts and made for great learning.
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Reviewed in the United States on July 10, 2016
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Great item
Lexington, US
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Career Counseling
Format: Hardcover
An excellent desk reference
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Reviewed in the United States on December 18, 2023
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Parzival Argueta
Lowell, US
★★★★★ 4
Awesome book to learn more about career counseling
Format: eTextbook
Going in I was scared because I read so many awful reviews for this book but I actually really enjoyed it. It is kinda dry so text to speech was my buddy. It made reading it so much easier
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Reviewed in the United States on June 20, 2019
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Katie Henson
Natrona Heights, US
★★★★★ 5
Grad School Purchase
Format: Hardcover
Got here so quickly! I had no problems whatsoever with the book, the book cover was just a little wrinkled, but I'm sure that's just from traveling. The book on the inside, the pages are clean and crisp. I will happily recommend them to other buyers! Thank you!!
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Reviewed in the United States on March 18, 2017

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