Using Behavioral Science in Marketing
SKU: 65382815252

Using Behavioral Science in Marketing

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Using Behavioral Science in MarketingDrive Customer Action and Loyalty by Prompting Instinctive Responses EAN: 9781398606487 Farbverschnitt: Generell werden die Bcher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen. Erscheinungsjahr: 2022 Produktform: Kartoniert Autoren: Harhut, Nancy Themenberschrift: BUSINESS & ECONOMICS Marketing General Keyword: Behavioral economics; Consumer psychology; Consumer insights; Buyer behavior; Decision making; Response

Drive Customer Action and Loyalty by Prompting Instinctive Responses

EAN: 9781398606487
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Erscheinungsjahr: 2022
Produktform: Kartoniert
Autoren: Harhut, Nancy
Themenüberschrift: BUSINESS & ECONOMICS / Marketing / General
Keyword: Behavioral economics; Consumer psychology; Consumer insights; Buyer behavior; Decision-making; Response rates; Customer engagement; Using Behavioral Science in Marketing; Nancy Harhut; Kogan Page; behavioral science marketing; behavioural science marketing; behavioral marketing strategy; consumer psychology marketing; behavioral economics marketing; nudge marketing; applied behavioral science; science of persuasion marketing; influence marketing strategy; customer behavior insights; buyer decision making psychology; how customers make decisions; why customers buy; how to influence customer behavior; change customer behavior marketing; apply behavioral science in marketing
Fachschema: Englische Bücher / Wirtschaft, Business~Verhalten / Wirtschaft, Arbeit, Recht~Wirtschaftspsychologie~Electronic Marketing - Online-Marketing~Marketing / Electronic Commerce~Marktforschung~Absatz / Marketing~Marketing~Vermarktung
Fachkategorie: Verhaltensökonomie~Online-Marketing~Marktforschung, Management: Vertrieb und Marketing
Text Sprache: eng
Seitenanzahl: XIV, 272
Verlag: Kogan Page
Länge: 230 mm
Breite: 157 mm
Höhe: 16 mm
Gewicht: 434 gr
Genre: Importe
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SKU: 65382815252

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