SKU: 37433872199

Wer pinnt gewinnt. Pinterest als Instrument im Online-Marketing

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Wer pinnt gewinnt. Pinterest als Instrument im Online-MarketingDie Marketingpraxis ndert sich aktuell auf radikale Weise. Die Dynamik neuer Online Plattformen und fhrender Social Media Netzwerke bieten Werbern einerseits stets neue Optionen, Waren und Dienstleistungen zu bewerben. Andererseits muss die Nutzungskompetenz stndig angepasst und ausgeweitet werden. Pinterest ist eine bisher unterschtzte Plattform, die sich als Marketing Instrument sowohl fr Content Marketing als auch fr E Commerce einsetzen lsst. Als

Die Marketingpraxis ändert sich aktuell auf radikale Weise. Die Dynamik neuer Online-Plattformen und führender Social-Media-Netzwerke bieten Werbern einerseits stets neue Optionen, Waren und Dienstleistungen zu bewerben. Andererseits muss die Nutzungskompetenz ständig angepasst und ausgeweitet werden. Pinterest ist eine bisher unterschätzte Plattform, die sich als Marketing-Instrument sowohl für Content-Marketing als auch für E-Commerce einsetzen lässt. Als keywordbasierte, visuelle Suchmaschine dient Pinterest verschiedenen Zielgruppen als Inspirationsquelle und generiert nachhaltigen Traffic. Warum Pinterest interessant für Unternehmen aus verschiedenen Branchen ist und wie sich die Plattform strategisch in den Online-Marketing-Mix einbinden lässt, zeigt dieses Buch.

EAN: 9783825254155
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Erscheinungsjahr: 23.11.2020
Produktform: Kartoniert
Autoren: Seeger, Christof & Fix, Annika
Seitenzahl/Blattzahl: 173
Keyword: Analytics; Bilder; Claims; Content; Content Marketing; Content-Marketing; Customer Journey; E-Commerce; E-Marketing; Einsatz von Pinterest; Entwicklung von Pinterest-Strategie; FacDigital; Fotos; Gestaltung von Pins; Google; Influencer-Marketing; Instagram; Lehrbuch; Markenpolitik; Marketing; Marketing-Instrument; Markt; Monitoring; Online-Marketing-Mix; Online-Marketingmanager; Pin-Arten; Pinterest Analytics; Pinterest Business Profil; Pinterest SEO; Pinterest für Unternehmen; Plattform; Soziale Medien; Strategie; Suchmaschine; Unternehmen; Unternehmenspraxis; Werbung; Ziele; soziale Netzwerke; visuell; visuelle Suchmaschine
Fachschema: Electronic Marketing - Online-Marketing~Marketing / Electronic Commerce~Social Media~Social Network~Soziales Netzwerk
Bildungszweck: für die Hochschule
Thema: Optimieren, Verstehen
Fachkategorie: Online-Marketing
Text Sprache: ger
Verlag: UTB GmbH
Co-Verlag: Uvk Verlag
Länge: 214 mm
Breite: 152 mm
Höhe: 15 mm
Gewicht: 274 gr
Genre: Sozialwissenschaften/Recht/Wirtschaft
Herkunftsland: DEUTSCHLAND (DE)
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SKU: 37433872199

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Milagros Ramos
Chelsea, US
★★★★★ 4
High quality, perfect color and very nice price!
Size: 14, Color: Brown, Size: 14, Color: Brown
I bought this shoes for my husband's Christmas present, so he didn't try yet. So far, the color is perfect! I feel like he can wear this shoes with different outfits, for the price it seems hight quality, it is not heavy at all. The shoe features a soft, comfortable lining and the sole is perfect because it is non-slip.
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Reviewed in the United States on December 4, 2025
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effie
Lexington, US
★★★★★ 5
Squeaky
Size: 8, Color: Black
They look incredible. But they're a little squeaky. Otherwise my husband loves the comfort. They go with any outfit
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Reviewed in the United States on May 11, 2026
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Boito
New York, US
★★★★★ 5
These fit very nicely, are comfortable, and work for my wide feet!
Size: 12 Wide, Color: Brown
Once I learned while shoe shopping in my youth that I needed wide-sized shoes, I wasn't able to easily choose from any shoes I saw in the store. I usually have to go find the wide widths and have to deal with the limited styles they have. Shopping online has been hit and miss, too. Sometimes, shoes are advertised as wide width, but end up still being too narrow. These shoes fit me just right. They were not too tight at the toes, gave good width at the arch, and the opening was large enough that I didn't have to undo every single lace just to get my foot in. They also look nice, and I'm sure will take a decent polish. Also, note that this does say it's an Oxford shoe, but it does have the open lacing and is more of a derby-style shoe. This also helps with sizing for my wide feet. If I didn't already have a pair of black shoes, I'd look at picking one of these up. My only reservation with these is that the soles are not dark-colored to complement a more formal style. I feel the white makes them a little more casual. The sole is also more transparent/opaque coloring at the heel and underneath, which you can kind of see-through, so keep that in mind. It's not fully clear, but is kind of transparent, which I was not expecting. I think it also shows where it picks up dirt as you wear it. Just more of a style cue one way or another. As a reference, I buy the 4E wide and Extra Wides in New Balance and Skechers. I also have a hard time getting any good fit in Nike shoes.
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Michelle sealock
San Leandro, US
★★★★★ 5
Looks and feel good
Size: 10.5, Color: Black
Shoes look dressy but feel comfortable. They are stiff but very comfortable.
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Riley H.
Fort Morgan, US
★★★★★ 5
Well made and affordable
Size: 10.5, Color: Brown
Very comfortable, great price!!!!!!
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Reviewed in the United States on April 30, 2026

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